Saguni

Saguni
Verdict

Flop

Profitability

Category Gross Profit Margin
Producer42.30 %
Distributor-33.46 %
Overall15.38 %
Budget
28 Cr
Gross
45 Cr
Worldwide Net

42 Cr

Domestic Net

35 Cr

Nbr of Screens
975
Director
Shankar Dayal
Producer
S. R. Prabhu
Music Director
G. V. Prakash Kumar
Cast
Karthi, Pranitha, Santhanam, Prakash Raj
Release Date
22-Jun-2012
Length
151 Minutes
Rated
U

Saguni - Box Office Collection

Saguni opened to negative reviews from critics and a mixed response from the audience. Online social media and others thrashed the film. Despite that, Saguni became Karthi's highest grosser worldwide.

The film was sold for high prices for a Karthi film banking on the fact that Karthi does not a have a single flop till date. Siruthai's blockbuster success also justified the price of its high distribution rights. After the movie met with mixed public talk, Saguni was set off to be Karthi's first loss venture at the box office.

Saguni grossed 26 crores in Tamil Nadu by the end of its run. This is huge considering its mixed word of mouth. It barely fell behind Siruthai's collection in the state. But due to high prices, Saguni incurred a loss of 6 crores for its Tamil Nadu distributors.

Outside of Tamil Nadu Saguni was in red for distributors barring for the overseas market where the film performed well.

Saguni grossed a total of 45 crores worldwide with 36.50 crores from India and USD$1.56M abroad. It was declared a "Flop" as it fell victim to high distribution prices.

Domestic

Region Amount in Cr
Tamil Nadu 26.00
Andhra/TG 6.50
Karnataka 2.00
Kerala 1.75
Rest of India 0.25
Total 36.50

Overseas

Region Amount in Cr
Malaysia 3.00
USA 1.13
UK 0.80
UAE 0.85
GCC 0.31
Canada 0.20
Sri Lanka 0.70
Singapore 1.20
Rest of Europe 0.54
Rest of the World 0.05
Total 8.78

Saguni - Financial Analysis

  • Producer Analysis

  • Amount in Cr
  • Revenue
    • Distributor Sales
      • Tamil Nadu
        23.00
      • Andhra/TG
        8.00
      • Overseas
        2.45
      • Karnataka
        1.00
      • Kerala
        0.95
      • Rest of India
        0.10
    • Satellite Rights (Tamil)
    • 10.00
    • Music Rights
    • 1.00
    • Satellite Rights (Telugu)
    • 1.00
    • Home Video+etc
    • 0.75
  • Total Revenue
    48.25
  •  
  • Expenses
    • Remuneration
      • Karthi
        7.00
      • G. V. Prakash Kumar
        1.00
      • Santhanam
        1.00
      • Shankar Dayal
        0.75
      • Other Key Technicians
        0.50
      • P. G. Muthiah
        0.25
    • Production/Shooting Expenses
    • 7.50
    • Publicity Expenses
    • 4.00
    • Financing cost
    • 3.84
    • Facilitation Fees
    • 2.00
  • Total Expenses
    27.84
  •  
  • Producer Gain
    20.41 Cr
  • Gross Profit Margin
    42.30 %

Distributor Analysis

Distributor Share
(Amount in Cr)
Rights
(Amount in Cr)
Profit/Loss
(Amount in Cr)
Gross Profit Margin
Tamil Nadu 17.00 23.00 -6.00 -35.29 %
Andhra/TG 4.00 8.00 -4.00 -100.00 %
Overseas 4.00 2.45 1.55 38.75 %
Karnataka 0.80 1.00 -0.20 -25.00 %
Kerala 0.70 0.95 -0.25 -35.71 %
Rest of India 0.10 0.10 0.00 0.00 %
Total 26.60 35.50 -8.90 -33.46 %
The following shows what distribution method each territory is distributed through. The Profit/Loss column in the distributor analysis table is calculated based off of which distribution method a territory is distributed through. This makes it so that a distributor's profit is not always calculated by subtracting "Rights" from "Share". Indian Movie Stats focuses on four different distribution methods: Non Refundable Advance, Minimum Guarantee, Advance Basis, and Own Release.

Non Refundable Advance
Andhra/TG
Outright
Tamil Nadu, Overseas, Karnataka, Kerala, Rest of India